The E.L.I.T.E. Advisor Network

Where Whole Life Advisors

Become Life Insurance

Entrepreneurs

Where Whole Life Advisors Become Life Insurance

Entrepreneurs

A private community for high-performing insurance entrepreneurs

ready to scale their practice, accelerate their income, and build a

legacy business that serves your life — not steals from it.

A private community for high-performing insurance entrepreneurs ready to scale their practice, accelerate their income, and build a legacy business that serves your life — not steals from it.

Trusted by Leading Advisors

$600M+

Insurance Placed

5,000+

Families Impacted

18+

Years Top Producer

Let's be real.

You're already doing well — maybe even better than most.

But deep down, you know you're not done yet. Not even close. You're building a business, yes…

But deep down, you know you're not done yet. Not even close.

You're building a business, yes…

But what you really want is a business that builds your life.

More time.

More impact.

More control.

More income.

A stronger future.

More time.

More impact.

More control.

More income.

A stronger future.

If that's you… you just found your people.

So What Is E.L.I.T.E.?

Not a Course. Not Another Coaching Group.

E.L.I.T.E. isn't a course or another coaching group full of fluff and motivational quotes. It's a real-world business growth community created by top-performing Whole Life advisors, for Whole Life advisors who want to break free from the limits of traditional thinking and build a values-driven, high-impact enterprise.

We work with advisors who know that being great at sales is just the beginning.

If you want to scale a business that serves your life — not steals from it — this is where it happens.

The Path to Freedom

The E.L.I.T.E. Journey

We've mapped the path that every Life Insurance Entrepreneur travels through — and we coach you through each stage with intention.

We've mapped the path that every Life Insurance Entrepreneur travels through —

and we coach you through each stage with intention.

E

Educate

Master the message, teach stewardship, and create clarity for clients

L

Lead

Build trust with your team, lead with vision, delegate with confidence

I

Impact

Transform your clients' lives (and your own) with real results

T

Transform

Systematize, scale, automate — create leverage that lasts

E

Elevate

Step into time freedom, mentorship, and legacy

No matter where you are now, we'll help you move into the next phase — smarter, stronger, and supported.

Let's Talk About You

You're Not New to This Game

You don't just want tactics — you want a system to think better, lead better, and

create a business that gives more than it takes. That's what we do inside E.L.I.T.E.

You don't just want tactics — you want a system to think better, lead better, and create a business that gives more than it takes. That's what we do inside E.L.I.T.E.

This IS For You If...

  • Earning $150K+ in life insurance commissions (before renewals)

  • Running solo with a killer client base, or leading a lean team and want to scale without losing your mind

  • Looking for clarity, collaboration, and real coaching — not canned advice

  • Tired of doing it alone, winging it, and overworking

  • Want a trusted sounding board who's actually been where you want to go

  • Ready for a system to think better, lead better, and create a business that gives more than it takes

  • Want to be challenged to grow your practice and increase your potential

  • Want to impact more clients' families and build a legacy of impact — not just in your bank account

  • Planning to transition your business one day and need to understand how to structure your business to maximize your exit

  • Want to grow and scale not just yourself but your team and your systems

  • Are abundant minded and believe you can achieve even more

  • Are an agency owner and want to inspire your team and advisors to achieve more

  • Want to learn more about your natural leadership style and the power of your instinctual strengths

This is NOT For You If...

  • Looking for a get-rich-quick coaching idea or concept that you can implement overnight

  • Happy with your current business and do not want to grow it at all

  • Dislike the word accountability

  • Not willing to get on an airplane 4X a year and focus on yourself rather than your clients

  • Would rather make excuses instead of taking action

  • Expect that you can implement all the changes you need to level up and grow your business in 1 year — after all, Rome wasn't built overnight

  • Only focused on investment sales

  • Focused on buy term and invest the difference

  • Think UL, IUL or Variable life is the best thing since sliced bread

  • Think there is nothing you can do to improve as a person, leader or entrepreneur

  • Do not fundamentally have a focus on Dividend Paying Participating Whole Life as a core staple product in your business practice

  • Only care about what your competitors are doing

  • Hate the word collaboration

Ready to join a network where your vision matters, your values are shared, and your growth is inevitable?

Membership Experience

What You'll Experience as a Member

We keep it simple. You'll get what's working right now from advisors who are actively

doing it — not theorists.

We keep it simple. You'll get what's working right now from advisors who are actively doing it — not theorists.

Quarterly In-Person Coaching

High-level, in-person coaching sessions every quarter with hands-on guidance

Monthly Strategy Calls

Strategy and accountability calls for real traction and consistent progress

Brand Building Support

Support to grow a brand — podcast, book, thought leadership (we'll show you how)

Tech & Marketing

Help to simplify your tech stack, dial in your marketing, and reach your ideal clients

Tools & Templates

Access to best-in-class tools, templates, systems, and thinking frameworks

Expert Guest Sessions

Guest sessions with elite entrepreneurs in mindset, marketing, AI, publishing, and more

Leadership Track

Opportunities to grow into a leadership track or associate coach role

Private Community

A trusted network of high-integrity producers who care about clients, time, and legacy

Meet Your Mentors

Not Just Coaches — Builders of Whole Life Impact

The Elite Advisor Network isn't some surface-level mastermind. It's led by two of the most respected, accomplished, and heart-led entrepreneurs in the life insurance profession.

The Elite Advisor Network isn't some surface-level mastermind. It's led by two of the most

respected, accomplished, and heart-led entrepreneurs in the life insurance profession.

Together, Jayson Lowe and Richard Canfield have helped reshape the face of the Canadian life insurance

industry — especially for advisors who believe in the power of Whole Life insurance as a wealth-building

cornerstone.

  • #1 Top Producer in Canada

Jayson Lowe

Founder & CEO, The Lowe Group of Companies

MDRT Top of the Table

$100M+ Enterprise

Jayson Lowe is the definition of what it means to be a Life Insurance Entrepreneur. He's not only been the #1 Life Insurance Producer in Canada for over a full decade, but he's built an enterprise that includes a nationally recognized insurance agency, Managing General Agency, and a network of wealth-building companies under the Lowe Group banner — all with a combined value over $100 million.

Inside E.L.I.T.E., Jayson shares the exact tools, strategies, and mindset that helped him go from producer to purpose-driven CEO.

  • Host of Innovate & Overcome

Richard Canfield

Kolbe Certified Consultant | Bestselling Author | National Speaker

  • YouTube Educator

  • NowMedia.TV

Richard Canfield is one of the most sought-after voices in North America on Whole Life, Infinite Banking, and advisor transformation. He's created hundreds of hours of educational content across YouTube, podcast interviews, and national media platforms — empowering advisors, entrepreneurs, and families to think differently about money and about life.

He's the creator and host of Innovate & Overcome: Unleashing Potential, a nationally syndicated entrepreneur TV show airing on NowMedia.TV.

In E.L.I.T.E., Richard helps you shift from hustle to harmony — using your natural Kolbe Instincts to do more in less time.

Why They Built The E.L.I.T.E Advisor Network

Jayson and Richard didn't create The E.L.I.T.E Advisor Network because they needed

something else to do. They built it because no one else was doing it right.

Jayson and Richard didn't create The E.L.I.T.E Advisor Network because they needed something else to do. They built it because no one else was doing it right.

Coaching in the financial world was either too tactical and transactional, or way too fluffy and

disconnected from actual results. What was missing was a values-based, high-integrity space for

Whole Life entrepreneurs.

Coaching in the financial world was either too tactical and transactional, or way too fluffy and disconnected from actual results. What was missing was a values-based, high-integrity space for Whole Life entrepreneurs.

  • Building a freedom-based business that gives you your time back

  • Creating legacy through systems, stewardship, and succession

  • Helping more families with the power of Whole Life

  • Surrounding yourself with people who won't let you coast

USA Today Featured Bestseller

"Don't Spread The Wealth"

Authors of the acclaimed book on leveraging the Family Banking System for generational wealth.

Industry Leadership

Connected at the Highest Level

Richard & Jayson with David Stearns, President of Infinite Banking Concepts LLC.

Success Stories

Hear From Our Elite Members

What Are Our Members Saying?

Watch what our elite network members have to say about their experience

"Joining the Elite Advisor Network was the single best investment I've made in my career. The strategies I learned helped me double my premium in just 18 months."

Dan Allen

Author, Amazon Bestseller 'Growing Your Own Capital'

Lloydminster, AB

"The network effect is real. The connections I've made have opened doors I didn't even know existed. This isn't just a program—it's a brotherhood."

Neil Dietrich

Elite Advisor

Kitchener, ON

"Jayson and Richard don't just teach theory. They share real, actionable strategies that work in today's market. My practice has never been stronger."

Chey O'Brien

Insurance Entrepreneur

Tennessee

Try Before You Commit

Risk Free — 100% Refundable Deposit

Right now, we're opening a few more spots for Founding Members. We're

not looking for thousands. Just a handful of the right people.

Here's the offer: Apply now to attend one of our upcoming in-person, all-day coaching sessions. All we ask is for a fully refundable deposit to hold your seat.

If you show up, take part, and don't absolutely love it — we'll give you 100% of your deposit back. No questions asked.

If it clicks (and it will), your deposit will be credited toward your lifetime discounted founding membership.

Only 5 Spots Left

Founding Member Benefits

  • Lock in a lifetime discounted rate

  • Get featured in our brand-building media ecosystem

  • Be part of shaping the culture and direction of this movement

  • Priority access to new content, tools, and events

  • Early leadership opportunities inside the network

Time Is the Only Thing You Can't Get Back

The Question Isn't Whether You'll Grow.

It's Who You'll Grow With.

The Question Isn't Whether You'll Grow. It's Who You'll Grow With.

How far will you go when you're finally in the right room?

This is that room.

How to Apply

It takes less than 3 minutes to apply. We're not asking for your life story. Just a few quick details to see if you're a good fit for the network.

Application Time

3 Minutes

Investment

$10,000/year*

ROI Potential

10x - 100x

*founding member level

Next sessions are currently scheduled for:

• February 11, 2026 – Birmingham, Alabama

• May 12 – Western Canada (TBD)

• August 12 – Location TBD

• October 23 – Edmonton, Alberta

✅ If you're accepted, we'll reach out and invite you to your first session.

✅ If you're not quite ready, we'll let you know what to work on.

We're looking for the right people — not just more people.

5 Founding Member spots remaining.

We're looking for the right people — not just more people. 5 Founding Member spots remaining.

You probably didn't start your business just to make money. You started it so you could spend more time with the people you love, make a meaningful impact, and do something worth building — and worth handing down.

If your business doesn't serve your life, what's the point?

Empowering insurance advisors to build extraordinary

practices and create lasting legacies across North America.

Empowering insurance advisors to build extraordinary practices and create lasting legacies across North America.

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